CNP Barclays
OVERVIEW
CNP Barclays, asegura tu vida
El reto de este proyecto era hablar de un tema tan delicado como la muerte, y hacerlo de una manera elegante y optimista. Utilizamos un lenguaje sutil, con cuidadas parábolas narrativas, para concientizar sobre la importancia de tener un seguro que ampare, por ejemplo, a un hijo recién nacido.
Concept / Advertising / Film Commercial
El ambiente de "relajada concentración" conseguido en el set de filmación fue fundamental para optimizar costes y tiempos...
![screen-CNP-Making-01](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-01.jpg)
![screen-CNP-Making-01](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-01.jpg)
![screen-CNP-Making-03](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-03.jpg)
![screen-CNP-Making-03](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-03.jpg)
![screen-CNP-Making-05](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-05.jpg)
![screen-CNP-Making-05](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-05.jpg)
![screen-CNP-Making-04](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-04.jpg)
![screen-CNP-Making-04](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-04.jpg)
![screen-CNP-Making-02](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-02.jpg)
![screen-CNP-Making-02](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-02.jpg)
![screen-CNP-Making-06](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-06.jpg)
![screen-CNP-Making-06](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-06.jpg)
![screen-CNP-Making-07](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-07.jpg)
![screen-CNP-Making-07](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-07.jpg)
![screen-CNP-Making-08](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-08.jpg)
![screen-CNP-Making-08](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-08.jpg)
![screen-CNP-Making-09](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-09.jpg)
![screen-CNP-Making-09](https://thestarbrand.com/wp-content/uploads/2017/01/screen-CNP-Making-09.jpg)
![CNP-ASEGURA-TU-FUTURO-dossier](https://thestarbrand.com/wp-content/uploads/2017/01/CNP-ASEGURA-TU-FUTURO-dossier.jpg)
![CNP-ASEGURA-TU-FUTURO-dossier](https://thestarbrand.com/wp-content/uploads/2017/01/CNP-ASEGURA-TU-FUTURO-dossier.jpg)
![CNP-ASEGURA-TU-FUTURO-TOTEM](https://thestarbrand.com/wp-content/uploads/2017/01/CNP-ASEGURA-TU-FUTURO-TOTEM.png)
![CNP-ASEGURA-TU-FUTURO-TOTEM](https://thestarbrand.com/wp-content/uploads/2017/01/CNP-ASEGURA-TU-FUTURO-TOTEM.png)